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At our university, education goes beyond the classroom. Join us in celebrating their efforts and let's continue to build a more compassionate world together!
At our university, education goes beyond the classroom. Join us in celebrating their efforts and let's continue to build a more compassionate world together!
General News
28 January 2026
🖊️Kathakali De Amidst the hustles and bustles of the crowd and the towering stacks of books IKBF has portrayed a remarkable significance of environmental sustainability by installing humble jute bags, replacing the plastic bags. At the National Jute Board stall, sustainability is not announced through slogans alone, but carried on shoulders, tucked under arms, and reused across the sprawling fairground. The project is straightforward but intentional. Visitors are urged to select jute bags made from India’s traditional natural fiber in place of plastic carriers. These bags, which are recyclable, biodegradable, and sturdy, exhibit a modern yet grounded environmental logic. The National Jute Board officials emphasize that the campaign is more than just advertising. It serves as a reminder of the importance of jute in contemporary urban life. Here, jute, which was formerly mostly connected to packaging and agriculture, reclaims its place as a lifestyle product that is practical, beautiful, and thoughtful. The case for the environment is strong. Jute is renewable, organically breaks down without producing harmful residue, and absorbs carbon dioxide during cultivation. Unlike single-use plastic, each jute bag promises to be used repeatedly, discreetly lowering the amount of waste produced by an event this size. That impact increases with each purchase and reuse at IKBF 2026, where foot traffic is in the millions. The economic aspect is also important. The National Jute Board highlights jute to raise awareness of the livelihoods of farmers, artisans, and small manufacturers in eastern India. Here, sustainability is defined as both social continuity and environmental accountability. Jute bags swing with books, bookmarks, and memories as guests pass through IKBF’s lanes. Long after the stalls close, they carry the message into homes, workplaces, and buses outside the fair. The National Jute Board is more than just a kiosk in this silent circulation.