Haso & Hasi: Swanning Into IKBF 2025!

🖊️ Roopsa Ganguly

The 48th International Kolkata Book Fair (IKBF), set to be inaugurated by Chief Minister Mamata Banerjee at Central Park, Salt Lake, on Tuesday, is all set to charm visitors with its first-ever mascots: two swans named Haso and Hasi. These elegant characters, symbolizing the divine companions of Goddess Saraswati, embody the spirit of books and education, making them the perfect ambassadors for this year’s event.

The mascots, Haso and Hasi, represent wisdom, knowledge, and enlightenment, as swans are traditionally associated with Saraswati, the Hindu goddess of learning. Their names add a touch of joy and playfulness to their profound symbolism. These graceful swans, depicted in both genders, are set to become the fair’s most iconic and beloved attractions, offering visitors a blend of cultural depth and lighthearted charm.

Mascots are not just fun additions; they serve a deeper purpose in creating a unique identity for events. At IKBF 2025, Haso and Hasi bring cultural significance and a relatable face to the fair, making it memorable for visitors of all ages. Their presence bridges tradition with modernity, ensuring the event appeals to a broad audience while maintaining its literary and cultural ethos. By encouraging social media interactions, they also help amplify the fair’s reach and engagement.

The introduction of Haso and Hasi marks a significant innovation for the International Kolkata Book Fair, which has a long-standing tradition of celebrating literature and culture. As mascots, they enhance the visitor experience by offering a deeper connection to the fair’s roots in education and knowledge. Their presence highlights the organizers’ commitment to making the event inclusive, engaging, and culturally resonant.

From greeting visitors at the entrance to roaming the fairground, Haso and Hasi will be everywhere, ensuring their graceful and cheerful presence is felt throughout the event. Their captivating design and symbolic significance make them a perfect fit for photo opportunities, creating lasting memories for attendees. Their role extends beyond mere decoration, as they inspire a sense of joy and curiosity, perfectly complementing the fair’s celebration of books and ideas.

Haso and Hasi are more than just mascots; they are the living embodiment of the values celebrated at IKBF 2025. By symbolizing the wisdom and enlightenment associated with Saraswati, they bring a unique blend of tradition and innovation to the event. Their introduction marks a new chapter in the fair’s storied legacy, ensuring that the love for literature and learning remains alive and vibrant. Don’t miss the chance to meet these iconic swans and let them guide you through the wonders of the International Kolkata Book Fair.