Fame Games and Digital Dreams @Followers Steals the Show at IKBF 2025

🖊️Roopsa Ganguly

The KLIKK OTT platform’s much-anticipated web series @Followers grabbed the spotlight at the Sister Nivedita University stall during the International Kolkata Book Fair (IKBF) 2025 at Boimela Prangan, Karunamoyee, Salt Lake. The event buzzed with excitement as fans flocked to interact with the cast and creators of the series, which dives into the highs and lows of social media fame.

Directed by Rajdeep Ghosh and written by Amlan Mukherjee, @Followers is set to premiere on February 14 and stars Sohini Guha Roy, Shantilal Mukherjee, Indrasish Roy, Amlan Majumder, and Sandy Rong. The story revolves around how due to peer pressure a girl tried all means to get popular in social media.

To engage the audience, the event featured an interactive game on social media trends, drawing lively participation. Fans discussed how social media impacts daily life, resonating with the show’s central theme.

The actors shared their thoughts, adding to the anticipation. Indrasish Roy remarked, "Social media has two sides. I don’t hate it, but I don’t particularly enjoy it either." Shantilal Mukherjee highlighted the show’s depth, saying, "This series explores how social media can change an ordinary person’s life."

Director Rajdeep Ghosh spoke about KLIKK’s consistent efforts to deliver relatable content and encouraged audiences to subscribe and explore their offerings. The platform also announced special subscription deals to celebrate the series’ launch.

With a fresh take on digital fame and a gripping narrative, @Followers is set to become a standout watch. The promotion at IKBF 2025 was a hit, blending books, entertainment, and the ever-evolving world of social media in a way that left audiences eager for more.