Toy Launch Extravaganza!

🖊️Samap Chatterjee & Swarupa Dutta.

The Kolkata Book Fair witnessed an exciting addition as a renowned toy manufacturer launched its latest line of educational and interactive toys, drawing huge crowds of children and parents alike. The grand unveiling took place at the Press Corner in the bustling fairground, where eager visitors got a first-hand look of the new products.

The toy company, Mr. Mady’s Innovation, showcased a range of innovative toys designed to boost cognitive skills and creativity among children. From interactive puzzle sets to STEM-based kits, the collection was met with enthusiasm by both kids and educators.

The panel included CEO – Anirban Gupta, General Manager – Mrs. Chiroshree Das Gupta, Production Manager – Debjani Das Gupta, Design Team – Nilanjana Dutta and Prithisha Gupta, Production control head – Arijit Das Gupta and HR – Pavel Bose.

"We believe learning should be fun, and our latest range is designed to make education more engaging," said Anirban Gupta, CEO of the company. "Kolkata Book Fair is the perfect venue for this launch because it attracts families, book lovers, and young minds eager to explore new ideas."

The new toy line included Polymorphic and Pop stick Puzzles, Barbie Science kits, Barbie xylophone, Barbie Kitchen sets, Barbie Word making puzzles, DIY Hot wheels cars, digital writing tabs, rechargeable pianos, Telescope and a Hover ball.

Parents and educators praised the initiative, highlighting the importance of play-based learning. The STEM kits are especially interesting for introducing children to science and technology.

As the Kolkata Book Fair continues to celebrate literature and creativity, the toy launch has added a fresh dimension, making it a must-visit event for families.