🖊️Kathakali De

The hallowed halls of IKBF resonated with a profound sense of purpose as a panel discussion on an earnest cause of human interest, the well-being of our senior citizens, was orchestrated at 2 pm on the auspicious occasion of senior citizen’s day at the SBI Auditorium with eminent dignitaries of the world of media and communications in association with the Public Relations Society of India and Jagriti Dham Senior Citizen Luxury Home catering to needs of old people.
The delegates that illuminated the stage with their gracious presence were Alokananda Roy (a renowned dancer, Actress, and social reformer), Aninda Das( Vice President, Marketing And Infinity), Dr. Dhires Kumar Chowdhury(founder and managing director of esteemed NGO, “Banchbo”), Radhika Singh (in charge of Global marketing and communications pillar within British Council, higher education specialist), Rajendra Khandelwal (founder and chairman of Dhanwantary Medicare and Research Centre Pvt Ltd.) Sarmila Majumder (Territory Head-WB & Ahmedabad, HelpAge India), and Sugandha Ramkumar (Principal, ICan Fly International School & Facilitator, Carring Minds International.) The session was moderated by Mr Soumyajit Mahapatra( chairman of the Public Relations Society Of India).
In a fast-paced world, the tender whispers of our elders are often lost in the cacophony of modern lives. But amidst the hustles and bustles of life, a beacon of hope shines brightly as PRSI in association with Jagriti Dham stands as an epitome of kindness and compassion extending the hand of help for the senior residents who suffer from pangs of isolation from modernized society.
In the golden years when life should be a vibrant drapery of cherished memories that can be penned down into anecdotes, many elders find themselves enveloped by the darkness of solitude, and alienation from the very society they helped build. This poignant reality catalyzed a motivating social occasion, a testament to the force of human connection.
The event demonstrated a distinguished array of initiatives undertaken by different organizations, each a ray of hope in the twilight years. These weren’t just programs they were compassionate endeavors, born out of a deep understanding of the emotional arena of aging. The organizations shared their compelling stories, unleashing the driving forces behind their work, a desire to make elder people believe that they are a pivotal part of society, to reignite a spark of purpose, and to remind older people of their worth and that they are cherished of the society.
The air crackled with a shared sense of empathy and determination. The goals of the organizations were clear: to foster a sense of belonging, cherish the existence of old people, embrace connection, patronize senior citizens to remain engaged and active, encourage youngsters to enhance their connection with their grandparents, and cultivate the symphony of compassion.
Healthcare, the foundation of well-being takes centre stage as it plays a prominent role in the autumn of life, with provisions ensuring that the aged people receive the medical attention that they deserve.
A discussion that incorporated the usage of media in encouraging people toward the well-being of older people was followed by the launching of the book Adventures Of Appa by Radhika Singh’s father and felicitation of the spokespersons. Through this joint venture, it reminded us that senior citizens are not mere relics of the past but are embodiments of wisdom, and experience.